Monitoring social media has a wide range of uses in interpersonal interactions. New technologies that can analyze social media and provide valuable information for personnel management and acquisition are being used by HR software businesses.
To learn more about what employees are saying about things like their pay and perks, relationships at work, thoughts on corporate culture, etc., many HRM tech businesses use topic and sentiment recognition technology.
Then there are the less well-known, state-of-the-art AI tools for psychographic insights, such personality trait identification and communication style preferences, which can yield profound insights for hiring and retaining employees. We examine how social media monitoring can be used to inform HR initiatives both now and in the future.
Use Cases for HR Social Media Monitoring
Finding talent through talent acquisition
Keep an eye on social media to find possible applicants who have knowledge and clout in your field.
Examine possible hires
Keep an eye on what other people are saying about them in addition to what they have stated online. What is their history with their ex-staff members? Have they previously disparaged your business while employed by a rival? Is there any troubling behavior, such as trolling, that could harm your business in the workplace or by being associated with your brand?
Talent management:
Examine current workers
Although employers should respect the privacy and autonomy of their employees, there are specific situations in which keeping an eye on their public online behavior is justified.
Social media profile monitoring may be required if your company’s reputation is at risk, if your staff members interact with vulnerable individuals, or if a certain employee has already received disciplinary action.
Employee Monitoring Engagement and Satisfaction
Keep an eye on your company’s reputation online for indications of unhappy workers or conversations about employee happiness. To identify sentiment for each issue, use our sophisticated natural language processing (NLP) technology. Examine satisfaction, for instance, in regard to management, salary, diversity, company culture, and well-being. Our technology makes it simple to expand your social media monitoring, keystroke monitoring by using Controlio to include conversations and reviews on job-hunting websites like GlassDoor.com.
Determine which employees are at risk
NLP sentiment and emotion recognition technology can be used by HR software businesses to determine when a worker is losing interest in or growing depressed in their communications. HR departments can take action to stop employee turnover before it’s too late if they have early warning signs.
Discover important psychographics
What inspires your staff? How can you interact with your staff in the most effective way to increase productivity? These questions don’t have a universally applicable response. Knowing how your staff absorbs and processes information is crucial, especially when dealing delicate HR matters or trying to re-engage staff.
The most well-known personality theories—the Big Five/OCEAN and Carl Jung/Myers-Briggs, respectively—are combined with our cutting-edge NLP technology in two APIs: Symanto Big Five and Symanto Psychographics. Get statistics on important personality qualities like emotionality, rationality, and introversion/extraversion by using our state-of-the-art APIs.
Management of reputation
Keep an eye out for instances of disgruntled current or former employees and be aware of any strong negative sentiment surrounding your business on social media. In order to prevent reputational harm and maintain brand health, early intervention is essential.
Analysis of competitors
One of the many advantages of social media data analysis is the ease with which you may obtain a wealth of pertinent, publicly available information about your rivals.
To gain insight into your competitors’ HR strategy, conduct a like-for-like analysis on social media and examine data. You can quickly identify areas for improvement by comparing your performance to that of many competitors using Symanto technology. How happy are your workers, for instance, with their pay and benefits in comparison to your top rival? Do comparable businesses have a better diversity record, implement wellness programs, provide particular incentives, permit employees to work from home, etc.? Online employee interactions include a plethora of valuable information that is just waiting to be discovered.
As you can see, keeping an eye on social media and other pertinent websites where staff members may post comments about your business has several benefits. These employee insights are especially pertinent at a time when businesses are still struggling to retain talent.
